Event Marketing Manager Has a Dramatic Flair


By Mandy Moody

Meet the Staff  

 

 2011-MarchApril-kerrie-meet-the-staff.jpg 
Kerrie Metschan, ACFE’s event marketing manager, in front of the Paramount and State Theatres in Austin, Texas 
When Kerrie Metschan, the ACFE’s event marketing manager, left New York City for Austin, Texas, more than 10 years ago, she didn’t expect to get her big acting break after leaving the Big Apple. Her first job in the Lone Star State was starring as Maggie in the lead role in an independent movie, earning $50 a day. She moved to Austin for the Tex-Mex cuisine and two-steppin’ dance halls, but she was surprised to find her love of acting and the intrigue of the theater had traveled with her from New York.

“I never acted in New York because I was working in marketing, but I was exposed to it all of the time through my roommate, who was a struggling actress,” Metschan said. “When I moved to Austin, I wanted to face my fears and get past my nerves. I took acting classes for fun and then had roles in some short films that a local company would submit to different festivals throughout the year.”

Kerrie realized later that acting was an understudy to her eventual main role: marketing.

THE MAKINGS OF A MARKETING MANAGER 

Kerrie grew up in Virginia and then attended Frostburd (Md.) State University. She intended to major in education and become a teacher, but after completing her student teaching, she changed her major to sociology.

“I had always wanted to be a teacher; in fact I went to Frostburg for its education program,” Kerrie recalls. “But after being in the classroom, I knew that I wanted to do something different. I changed my major to sociology because I knew that learning about the behaviors of others would help me in any career path.”

  

“I had always wanted to be a teacher; in fact I went to Frostburg for its education program,” Kerrie recalls. “But after being in the classroom, I knew that I wanted to do something different. I changed my major to sociology because I knew that learning about the behaviors of others would help me in any career path.”

 

With her life now a blank canvas, there was only one thing on her mind after graduating: moving to New York City. She packed her bags, said her goodbyes and moved to Queens. Kerrie had only visited New York once when she was a junior in college but she “loved the energy and I loved walking everywhere. There was so much creativity, art and theater.”

She quickly found work in the city at the Westside YMCA as a member of its youth and membership department. In the beginning of her second year at the job she got her first taste of marketing when her supervisor asked her to lead one of the YMCA’s city-wide advertising campaigns. Kerrie made connections that led to her next position as an assistant account executive at Ammirati Puris Lintas, a New York City advertising agency.


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